1. Who We Are
Elite Cars provides private hire and chauffeur services across Reading, Wokingham, Berkshire and surrounding areas.
This Privacy Policy explains how we collect, use, store and protect your personal data when you use our website, make a booking, contact us, or use our services.
We are committed to protecting your privacy and handling your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. What Personal Data We Collect
We may collect the following information:
Information you give us
- Name, email address, telephone number and billing address
- Pickup and drop-off locations, journey date and time
- Flight numbers and arrival details (for airport transfers)
- Number of passengers, luggage requirements and any special requests
- Company name (for corporate bookings)
- Payment details (processed securely by our payment providers — we do not store full card details)
- Any messages you send us by email, phone, WhatsApp or contact form
Information collected automatically
- IP address, browser type, device information and operating system
- Website usage data (pages visited, time spent, etc.) via cookies
- Location data when you request a live pickup or use our booking tools (only with your permission)
3. How We Use Your Data
We use your personal data to:
- Process and manage your bookings
- Provide the transport service you have requested
- Contact you about your booking or enquiry
- Monitor flights and adjust pickup times when needed
- Process payments and issue invoices/receipts
- Improve our website and services
- Comply with legal and regulatory obligations (including private hire licensing)
- Prevent fraud and protect our business
We only process your data where we have a lawful basis under UK GDPR (usually performance of a contract, legitimate interests, or legal obligation).
4. Who We Share Your Data With
We do not sell your personal data.
We only share it with trusted third parties who help us operate our business, including:
- Your assigned driver (name, contact number, pickup/drop-off details)
- Secure payment processors
- Website hosting and IT providers
- Email and communication service providers
- Analytics providers
- Licensing authorities, police or other official bodies when legally required
All third parties are required to keep your data secure and process it only for the purposes we specify.
5. How Long We Keep Your Data
- Booking and account records: normally 6–7 years (to meet tax and licensing requirements)
- General enquiries that do not lead to a booking: up to 24 months
- Location/GPS data from completed journeys: normally deleted within 12 months
When we no longer need your data, we securely delete or anonymise it.
6. Your Rights
Under UK GDPR you have the right to:
- Access the personal data we hold about you
- Correct inaccurate data
- Request deletion of your data (in certain circumstances)
- Restrict or object to certain processing
- Receive a copy of your data in a portable format
- Withdraw consent for marketing communications at any time
To exercise any of these rights, email us at reservations@elite-cars.co.uk. We will respond within one month. We may need to verify your identity first. This service is free.
7. Cookies
Our website uses cookies to:
- Make the booking process work properly
- Remember your preferences
- Analyse how visitors use the site so we can improve it
You can control or disable cookies through your browser settings. Please note that disabling cookies may affect some features of the website.
8. Data Security
We use appropriate technical and organisational measures (including SSL encryption, restricted access, and staff training) to protect your personal data. No online system is 100% secure, but we take data protection seriously and review our security practices regularly.
9. Third-Party Links
Our website may contain links to other websites. We are not responsible for the privacy practices of those sites. Please read their privacy policies separately.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised effective date. We recommend checking this page periodically.
11. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us:
Email: reservations@elite-cars.co.uk Phone: 0118 979 8484 Website: https://elite-cars.co.uk/